UPshow Partners with DAZN to Bring Premier Video On Demand Boxing Content to Bars Across the Country

CHICAGO, Oct. 27, 2021 /PRNewswire/ — UPshow, the leading in-venue entertainment and marketing platform that develops interactive digital TV networks…

CHICAGO, Oct. 27, 2021 /PRNewswire/ — UPshow, the leading in-venue entertainment and marketing platform that develops interactive digital TV networks for brands and venues, today announced a new partnership with DAZN. DAZN, the global streaming and video-on-demand platform for sports, will deliver recorded boxing content including classic fights, shows, and iconic highlights on UPshow’s network of screens in the United States.

For the first time, UPshow will offer exclusive DAZN boxing content to commercial subscribers, including The DAZN Boxing Show (the only daily global boxing show delivering fans all the biggest headlines, drama, and debates from the entire world of boxing.) Content will also include over 100 classic boxing fights from DAZN’s YouTube channel, featuring some of the best fighters of all time.

«We’re thrilled to be partnering with DAZN to offer a one-of-a-kind boxing content package to bars and venues across the country,» said Adam Hirsen, CEO, UPshow. «Partnering with DAZN strengthens UPshow’s action-packed sports offerings, by giving brands the best VOD boxing content in the out-of-home environment.»

Through this partnership, sports bars and venues can now host «fight nights» packed with historical content and up-to-date analysis on the days leading up to the biggest boxing events on DAZN.

Recorded content available includes the best fighters of all time, such as Floyd Mayweather, Ryan Garcia, Shannon Courtenay, Oscar De La Hoya, Manny Pacquiao, Canelo Alvarez, Katie Taylor, Bernard Hopkins and more.

Find more information on DAZN VOD boxing content and other exciting sports entertainment from UPshow here.

«DAZN is always looking for new ways to reach audiences and find innovative ways to interact with new boxing fans across our channel,» said Paul Sexton-Chadwick, SVP, Global Commercial Propositions, DAZN Group. «So, working with UPshow gives us an entirely new way to reach sports fans in the U.S. who enjoy going to their local sports bar or venue to watch boxing. It means they can access our wide back catalogue of high-quality boxing content across the country, while venues can have a new way to attract more customers and give them an even better experience with more of the content they enjoy, so they’ll stay longer and return more often.»

About UPshow

UPshow is the leading in-venue entertainment and marketing platform for retail and hospitality businesses. As the first and only provider of interactive digital signage networks, UPshow creates a revolutionary in-venue network that drives customer and employee behaviors directly from their mobile devices. Enterprise businesses in the hospitality, entertainment, fitness and healthcare industries rely on UPshow’s plug-and-play technology to create deeper brand engagement and maximize profitability and efficiency. Founded in 2015, UPshow now reaches audiences through more than 25,000 screens in businesses around the world. Learn more at

About DAZN Group 

DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN

Group is home to DAZN, the leading global sport destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria,

Switzerland and Japan in 2016. Visit for more information. 

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